Start by listing your industry’s key competing factors along the horizontal axis and plotting your and your competitors’ offering levels across the vertical axis to gain keen insight into the strategic profiles or value curves of your industry. Based on the Blue Ocean Strategy approach developed by Kim and Mauborgne, the Strategy Canvas app lets you draw and focus on the big picture first. Managers often crunch numbers instead of developing a clear strategic picture first. Notion Blue Ocean Strategy Template provides a framework for companies to focus on differentiation, low cost, and value innovation as key areas for building a Blue Ocean Strategy.Create your strategy canvas to analyze your strategic landscape. It is also useful for startups or companies that are entering a new market and want to differentiate themselves from existing players. This template is particularly helpful for companies that are facing intense competition and want to find new ways to stand out in the market. Who is Notion Blue Ocean Strategy Template for? Notion Blue Ocean Strategy Template is for organizations and businesses of all industries and sizes that want to develop a Blue Ocean Strategy. What's included in this Notion Blue Ocean Strategy Template? 3 focus areas 6 objectives 6 projects 6 KPIs Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
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